Ecommerce Experimenters

Inside an award-winning experimentation team | Stewart Ehoff (RS Components)

August 25, 2023 Johann van Tonder
Inside an award-winning experimentation team | Stewart Ehoff (RS Components)
Ecommerce Experimenters
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Ecommerce Experimenters
Inside an award-winning experimentation team | Stewart Ehoff (RS Components)
Aug 25, 2023
Johann van Tonder

What does it look like inside an award-winning experimentation team? 

As Stewart Ehoff reflects on that, you hear familiar aspects: people, vision, team spirit, rituals and ceremonies. But he also talks about challenges, the battle to convince others, experimentation being "a lonely place" and imposter syndrome. 

Stewart is the Head of Experimentation at RS Components. They recently won the Experimentation Team Of The Year award at Experimentation Elite in London. 

It's an inspirational story about their journey from an "optimisation" team to a Centre of Excellence, from client-side to server-side testing. The 5-year journey started with a clear vision and a focused campaign to get buy-in from leadership.

Some highlights are:

  • Creating a culture of experimentation
  • ROI of experimentation, a "contentious" topic
  • Personalization, a "spicy" topic
  • Transformation into a Centre of Excellence
  • The significant shift from client-side to server-side testing
  • ... and of course Generative AI
Show Notes Chapter Markers

What does it look like inside an award-winning experimentation team? 

As Stewart Ehoff reflects on that, you hear familiar aspects: people, vision, team spirit, rituals and ceremonies. But he also talks about challenges, the battle to convince others, experimentation being "a lonely place" and imposter syndrome. 

Stewart is the Head of Experimentation at RS Components. They recently won the Experimentation Team Of The Year award at Experimentation Elite in London. 

It's an inspirational story about their journey from an "optimisation" team to a Centre of Excellence, from client-side to server-side testing. The 5-year journey started with a clear vision and a focused campaign to get buy-in from leadership.

Some highlights are:

  • Creating a culture of experimentation
  • ROI of experimentation, a "contentious" topic
  • Personalization, a "spicy" topic
  • Transformation into a Centre of Excellence
  • The significant shift from client-side to server-side testing
  • ... and of course Generative AI
Introduction
About RS Components
Experimentation at RS
ROI in Experimentation
Imposter syndrome?
The journey to experimentation maturity
Inside an award-winning experimentation team
From client-side to server-side testing
Fake Door and MVP Tests
Personalisation, a spicy question
VOC and Qualitative Feedback
Generative AI in Experimentation
Stewart, the classically-trained metal drummer